BE COOL Substack

BE COOL Substack

IT'S DAY

The phrase that got me through four four-month sleep regressions, and the mindset I still carry with me now.

DANA | Mom to 4's avatar
DANA | Mom to 4
Aug 12, 2026
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If you’ve followed me for any amount of time, you’ve probably heard me say IT’S DAY. I say it in videos. I put it on my insta stories. A sweet follower of mine put it on a mug and shipped it to me. It has somehow become one of those phrases that makes perfect sense to me and probably absolutely no sense to anyone who wasn’t there when it started.

So let me explain.

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